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What is in the image: the image is an infographic detailing a framework for creating highconverting longform copy. it's broken down into six key sections:1. the architecture of highconverting copy: outlines the pas framework (problem, agitation, solution) enhanced with validation and a clear offer.2. momentum elements: highlights the essential components for maintaining momentum throughout the copy, including conversion triggers, proof points, and objection handling. a flowchart illustrates the flow.3. psychology triggers: explains how to use psychological triggers like future pacing, pattern interrupts, and social proof to engage readers.4. objection crushing framework: shows how to proactively address potential reader objections using anticipation, acknowledgment, storybased proof, and alternative perspectives. an example is shown.5. the value ladder: illustrates how to build desire by showcasing a core value proposition and progressively revealing immediate benefits, longterm gains, competitive advantages, future potential, and hidden opportunities.6. social proof integration: details strategic placement of social proof elements, including founder stories, user outcomes, company logos, case studies, expert endorsements, and usage statistics. a sample layout is provided.the infographic uses clear visuals, flowcharts, and concise explanations to make the framework easily understandable. it aims to guide copywriters in building effective and persuasive longform content.

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