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What is in the image: the image is a diagram titled "brand personalities by brand magic". it presents a circular chart that categorizes brand personalities based on archetypes and associated traits. the chart is divided into twelve major archetypes: creator, rebel, entertainer, seducer, mastery, caregiver, neighbour, innocent, ruler, sage, magician, and hero. each archetype is linked to a set of specific personality types, such as "the challenger" under rebel, "the inventor" under creator, and "the angel" under caregiver. the central part of the chart displays core values or motivations associated with each archetype, such as "independence" for creator, "enjoyment" for entertainer, and "kindness" for caregiver. the chart provides a visual framework for understanding and defining brand personalities based on a combination of archetypal traits and core values.

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