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Created by: Style Taxonomy (@styletaxonomy)
Parent collection: VI. Archetypes
Parent folderCreated at: 2025-03-31T08:10:09.093Z
Updated at: 2025-03-31T09:40:23.594Z
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What is in the image: a circular chart displaying luxury brands categorized by their brand archetypes (creator, innocent, sage, explorer, outlaw, magician, hero, lover, jester, everyman, caregiver, ruler) and related values (innovation, happiness, knowing, freedom, liberation, power, mastery, intimacy, entertainment, belonging, service, control). the chart is divided into twelve sections, each representing a different archetype, with associated brands listed within. the center of the chart defines actions: "provide structure," "explore purpose," "connect to others," and "leave legacy".
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